The 2012 Hyundai Veloster has been named one of the “10 Coolest New Cars Under $18,000 US (starting $18,999 CAD)” by Kelly Blue Book’s kbb.com. Editors of the trusted new- and used-car information resource praised the three-door coupe for its innovative technology and unique styling.

“Packed with a unique brand of versatility, innovative technology and left-field styling, the Hyundai Veloster challenges the status quo to a duel,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com. “The 3-door Veloster – one on the driver’s side, two on the other – is among the most distinctive cars available at any price.”

Two criteria, fun-to-drive and fun-to-own, are critical among the deciding factors of what the kbb.com editors freely admit is a very subjective “cool factor.” Each vehicle on the list is available for purchase at $18,000 US or less, using Kelley Blue Book’s exclusive Fair Purchase Price as the yardstick. Kelley Blue Book’s Fair Purchase Price is the price consumers typically pay for a car, based on actual new-vehicle transactions and updated weekly for changing market conditions.

“We’re honored that kbb.com is recognizing the Veloster as one of the coolest new cars under $18,000 US,” said Scott Margason, director, Product Planning, Hyundai Motor America. “The Veloster offers great fuel economy, iconic design and advanced technology features all at an affordable price. It was definitely created with the cool factor in mind.”

As one of Hyundai’s first models to achieve 40 MPG (5.88 L/100km), the Veloster delivers the functionality of a hatchback but style and sporty design of a coupe. Drop by Downtown Hyundai to test drive the 2012 Hyundai Veloster and experience the vehicle for yourself.